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65% of Consumers Check Email in the Afternoon or at Night: Retention Science

Sixty-five percent of email recipients check out marketing messages in the afternoon or during the evening, yet marketers are more likely to send emails first thing in the morning, according to a new report by Retention Science. The report analyzed 100 million online transactions and found that 38 percent of email conversions happen during the afternoon and 27 percent take place at night. While most emails go out during the morning, according to the report, only 28.5 percent of email conversions happen in the morning.

Read the whole story at MarketingProfs »

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