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BoSox Beards Help Smith Brothers Some

The Smith Brothers cough drop brand packaging features with a couple of bearded fisherman whose facial growth is the size of a bass. According to a press release issued by the Chicago-based Smith Brothers Co., its cough drops are gaining visibility because of the comparisons between the players and the guys on the box. And now the company is urging locals to rename Boston “Beardston” for the duration of the 2013 World Series. 

Read the whole story at Boston Globe »

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