Content marketing company Sprocket Media has released Digarati, a fully integrated social publishing portal. Sprocket created Digarati to give publishers the ability to build social communities around
their content, encouraging readers to connect and engage. “Traditionally, content marketing was about producing timely, high quality content that was relevant to users. That is no longer
enough,” said Kevin Kennedy, Digarati general manager, Sprocket Media, adding that "it requires enabling and engaging communities as well."