Yieldex, a provider of inventory and revenue management solutions for digital publishers, has launched the YieldEdge Sponsorship Calendar, which integrates existing ad server and order management
system data to manage and maximize revenues for all sponsorship sales. Fully integrated into YieldEdge, Yieldex’s platform for inventory management, the Sponsorship Calendar gives sponsorships
visibility to all relevant personnel. Sales teams can access data to quickly respond to RFPs, including information about availability and competing sponsorships. “Sponsorships represent
approximately 10% of all display ad revenues according to eMarketer and the Interactive Advertising Bureau, so that’s a giant $1 billion or so that publishers have previously not been able to
forecast or manage efficiently,” said Yieldex CEO Andy Nibley. Specifically, the calendar forecasts avails 15 months into the future to help reduce inventory overbooking.