• by Tyler Loechner  @mp_tyler, October 29, 2013

"With data integration at its core, this partnership will help convert Big Data across multiple sources into intelligent actionable data. Marketers will now be able to utilize this new resource for real-time advertising and thus, more effective monetization of unsold inventory. It will result in a never before seen level of sophistication in digital advertising and revenue management, closing the marketing loop between an empty seat, hotel room, or rental car, and the individual customer that will fill it."

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