Dailey was named agency of record for the Alive! multivitamin brand by Nature’s Way. The Interpublic Group agency will handle brand strategy, creative, media planning and buying, and website
development. Goodby, Silverstein and Partners previously handled the account. New work for Alive! recently broke via TV campaign. “Dailey immediately understood our brand and our needs, and
we’re really pleased with how everything’s progressed,” said Stewart Brennan, EVP Marketing for Nature’s Way. Current Dailey clients include Nestle, Dole, Honda, and Southern
CA Ford Dealers.
