The combined local and national ad revenue grew 2% January through October of this year over those same months from 2003. Non-spot revenue for the first nine months of 2004 rose 11% over that same time period from a year ago, bringing the grand total of all combined Radio revenue for January through October of 2004 up 3% over January through October of 2003.
"The national sector's return to healthy figures will help Radio finish the year with modest, but positive, results," noted Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB). "Local has sustained the medium through a turbulent year. As we move into 2005, all indicators point to continued stability in all segments of the Radio business."
Radio Advertising Bureau Index Of
Radio Revenue Pool Numbers
|OCT. 2004 vs.|
JAN. - OCT. 2004 vs.
JAN. - OCT. 2003
|All Markets||-1%||All Markets||+3%|
|Local Ad Sales Index||117.8||Local Ad Sales Index||138.6|
|All Markets||+6%||All Markets||-1%|
|National Ad Sales Index||135.3||National Ad Sales Index||142.4|
Local & Nat'l Revenue
|All Markets||+1%||All Markets||+2%|
|Combined Ad Sales Index||124.3||Combined Ad Sales Index||139.4|
|All Markets||+11%||All Markets||+11%|
Grand Total Revenue
|All Markets||+1%||All Markets||+3%|