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Q&A: Kellogg Heading To Sochi Winter Games

Kellogg is moving its "beginning of the day" mantra to a Winter Olympics marketing slogan, "From Great Starts Come Great Beginnings," which will resonate via Team Kellogg's and across a multi-media campaign. But as Susan Uridge, senior director of integrated promotions for Kellogg, explains in this Q&A, the challenge is not just to get the marketing message to consumers, but to have people take action by helping the brand get some 2 million breakfasts to kids in need

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