Men and Women, Boys and Girls, But Over 45's Are the Video Movie Viewers A deep look at Internet movie viewers, advertisers and types of Online advertising in the entertainment
industry.
Top Online Video/ Movies Destinations, at Home| Brand or
Channel | Unique Audience (000) | Active Reach (%) |
| Internet Movie Database | 1,993 | 1.87 |
| Moviefone | 1,641 | 1.54 |
| Yahoo! Movies | 1,468 | 1.38 |
| Netflix | 1,308 | 1.23 |
| UGO Film/TV | 828 | 0.78 |
| Atom Films | 761 | 0.71 |
| Blockbuster | 661 | 0.62 |
| iFILM | 531 | 0.5 |
| Sony Pictures Movies | 487 | 0.46 |
| fandango.com | 484 | 0.45 |
Source: Nielsen//NetRatings NetView Week ending Oct. 31, 2004 US, Home
Demographic Data for Video/ Movies Category
| Unique
Audience (000) | Audience Comp (%) |
| All | 23,577 | 100 |
| Male | 11,639 | 49.37 |
| Female | 11,938 | 50.63 |
| Age |
| 2 - 11 | 911 | 3.86 |
| 12 - 17 | 3,572 | 15.15 |
| 18 - 24 | 2,090 | 8.87 |
| 25 - 34 | 4,296 | 18.22 |
| 35 - 49 | 6,992 | 29.65 |
| 45+ | 8,013 | 33.99 |
| 55+ | 3,842 | 16.29
|
| 65+ | 1,373 | 5.82 |
| HH Income |
| $ 0
- 24999 | 1,610 | 6.83 |
| $ 25000 - 49999 | 5,864 | 24.87 |
| $ 50000 - 74999 | 6,560 | 27.82 |
| $ 75000 - 99999 | 4,272 | 18.12 |
| $ 100000 - 149999 | 3,455 | 14.65 |
| $ 150000+ | 1,385 | 5.87 |
| No Response | 432 | 1.83 |
Source: Nielsen//NetRatings NetView Month of Sept 2004 US, Home
Data on the Entertainment Industry Movies Segment
| Top 20 Advertisers |
| Company | Impressions (000) | Share of all Impressions |
| DreamWorks SKG | 52,315 | 23.2% |
| The News Corporation Limited | 38,114 | 16.9% |
| General Electric Company | 36,632 | 16.2% |
| Time Warner Inc. | 29,975 | 13.3% |
| Sony Corporation | 23,170 | 10.3% |
| The Walt Disney Corporation | 15,741 | 7.0% |
| Viacom Inc | 12,679 | 5.6% |
| Lions Gate Entertainment Corp | 9,500 | 4.2% |
| Fine Line Features | 1,453 | 0.6% |
| Metro-Goldwin-Mayer Inc. | 1,040 | 0.5% |
| Rogue Pictures | 760 | 0.3% |
| The Samuel Goldwyn Company | 749 | 0.3% |
| American Vantage
Media | 598 | 0.3% |
| Booya Studios | 352 | 0.2% |
| Shout! Factory | 323 | 0.1% |
| Liberation Publications, Inc. | 314 | 0.1% |
| New Market Film Group | 299 | 0.1% |
| Tapeworm | 288 | 0.1% |
| Eagle Media | 245 | 0.1% |
| Home
Vision, Inc. | 235 | 0.1% |
| Total | 225,658 | 100.0% |
| Top Ad Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
| Leader Board | 78,781 | 34.9% |
| Medium rectangle | 23,474 | 10.4% |
| Full banner | 20,770 | 9.2% |
| Wide skyscraper | 17,259 | 7.6% |
| Skyscraper | 16,105 | 7.1% |
| Half banner | 15,670 | 6.9% |
| Button #1 | 13,541 | 6.0% |
| Non-standard | 11,013 | 4.9%
|
| Vertical banner | 7,730 | 3.4% |
| Large rectangle | 5,542 | 2.5% |
| Rectangle | 4,778 | 2.1% |
| Vertical rectangle | 3,664 | 1.6% |
| Square | 3,356 | 1.5%
|
| Unspecified | 1,404 | 0.6% |
| Button #2 | 1,368 | 0.6% |
| Micro bar | 617 | 0.3% |
| Square button | 583 | 0.3% |
| Total | 225,655 | 100.0% |
| Ad Delivery Types |
| Ad Delivery | Impressions (000) | Share of all Impressions |
| Inline | 215,523 | 95.5% |
| Pop-Up | 5,417 | 2.4% |
| Floating/Overlay | 3,460 | 1.5% |
| Interstitial | 998 | 0.4% |
| Pop-Under | 257 | 0.1% |
| Total | 225,655 | 100.0% |
Source: Nielsen//NetRatings AdRelevance Week Ending Oct. 31, 2004
US, Home and Wor
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