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Facebook Testing User Tracking

The social networking firm would gather information on how long a user's cursor lingers over a certain part of its website, or whether a user's newsfeed is clear at a given instant on the screen of his or her mobile phone. Facebook analytics chief Ken Rudin said collected data would be incorporated into a data analytics warehouse which can be accessed all through Facebook for any purpose ranging from product development to improved targeting of advertising, according to the Wall Street Journal.

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