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Retailers Embrace "Showrooming"

Once the bane every retailer, some big-box stores have started to embrace “showrooming.” In a new ad campaign, Best Buy describes its stores as, "the ultimate holiday showroom," The Wall Street Journal reports. The ads are part of a strategy by retailers to compete against those with no physical presence like Amazon and eBay. Best Buy exes, for example, “have put in place strategies from price matching to customer-service improvements that will convert more shoppers into buyers.”

Read the whole story at The Wall Street Journal »

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