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VW "Choose Wisely" Ad Is Funniest of the Year, Says Ace Metrix

Several brands have a pair of ads on the top ten list, demonstrating their ability to deliver funny ads consistently. Yes, "Ship My Pants" from Kmart is there, too.
Several brands have a pair of ads on the top ten list, demonstrating their ability to deliver funny ads consistently – and effectively. Volkswagen’s “Choose Wisely” effort landed it at the top of the Funny heap and earned an Ace Score above the 2013 category average. “Top Down Day,” which ranked 7th on the funny list, is Volkswagen’s most effective ad of the year, outperforming all non-luxury auto ads this year by more than 20 percent.
Read more at http://www.adoperationsonline.com/2013/11/07/volkswagen-airs-the-funniest-ad-of-the-year-to-date-according-to-ace-metrix/#D3VgJbfewROg7cmf.99
Several brands have a pair of ads on the top ten list, demonstrating their ability to deliver funny ads consistently – and effectively. Volkswagen’s “Choose Wisely” effort landed it at the top of the Funny heap and earned an Ace Score above the 2013 category average. “Top Down Day,” which ranked 7th on the funny list, is Volkswagen’s most effective ad of the year, outperforming all non-luxury auto ads this year by more than 20 percent.
Read more at http://www.adoperationsonline.com/2013/11/07/volkswagen-airs-the-funniest-ad-of-the-year-to-date-according-to-ace-metrix/#D3VgJbfewROg7cmf.99

Read the whole story at Ad Operations Online »

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