Macy’s, H&M, ASOS, Boohoo, Rue La La, House of Fraser, Schuh, Nordstrom, Mr Porter, American Apparel, Reiss and Office are among retailers that are not optimizing their emails for Android phones. eConsultancy's David Moth signed up for emails from these various brands in order to evaluate their welcome emails and has become surprised at the fact that they are not optimizing for mobile, at least not for Android.