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Snapchat's Size Called Into Question

  • BuzzFeed, Wednesday, November 20, 2013 12:15 PM
Potentially endangering Snapchat’s astronomical valuations, BuzzFeed calls out the messaging service for doling out possibly misleading usership numbers to the media. For instance, the startup just told CNet that its currently processing 400 million “snaps” per day. The number, however, refers “specifically to how many images have been received by users, not how many times users hit send,” BuzzFeed reports, after getting some clarification from Snapchat founder Evan Spiegel. “It’s still a very large number, and a number that’s climbing rapidly, but it’s a very different one from a sort of ‘upload’ figure.”

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