Twitter is now experimenting with small steps toward its goal of becoming the next TV Guide: running banners "promoting TV shows to its users, supposedly based on the amount of chatter they are
generating on the service," writes Peter Kafka. "The Twitter TV promotions aren’t formal ads, though you could easily imagine a way Twitter might charge for them, directly or indirectly. More
important to Twitter is the idea that it can drive traffic to TV shows (which it is also trying to do with
Comcast and the cable company’s “Seeit” buttons)."
Read the whole story at AllThingsD »
