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State Farm's Chris-Cliff Paul Campaign

According to Madison Avenue lore, on May 6, 1985, newborns Chris and Cliff Paul were separated at birth, but were fortunate enough to be reunited in a State Farm campaign 28 years later, which has become a cottage industry that includes a new TV spot, an alliance with Nike's Jordan Brand enabling people to design and purchase their own Cliff Paul basketball shoes, an Xbox platform and a growing social media presence on Twitter, Facebook, Instagram and YouTube.

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