Market research firm Landor says wearable technology will be one of the leading brand trends in 2014. The firm says wearable tech will serve as digital personal trainers helping people meet exercise goals. Avery Dennison with its Metria wearable sensor, AiQ and its smart clothing, as well as Zephyr Technology with the BioHarness BT are brands to watch. Landor also points to brands becoming enablers of public services in 2014. Citibank’s New York City bike program is an example.