Around the Net

Brands Like Games And Vice Versa

A report from Spil Games finds online gaming delivers mass-market appeal and the opportunity to discover elusive premium advertising real estate. The total number of people who play games is expected to surpass 1.2 billion globally by end-2013, meaning that 17% of the world’s population are gamers. In addition, almost half those playing online are female – women tend to like puzzle, quiz and word games, while girls like cooking and dress-up games. Spil Games reports a significant shift in spend from display to video, with video advertising revenues increasing 500% over the past 12 months. 

Read the whole story at »

Next story loading loading..