- Adweek, Wednesday, November 27, 2013 4:15 PM
RadioShack's email marketing messages for the holidays will change in real time. The electronics retailer is using technology from email services firm Movable Ink that will let
them set time limits on the content within emails. The content will change according to what time of day the email is opened. The same email will include different special offers and creative
depending on when it is opened.
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