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RadioShack is Running Holiday Emails That Change in Real Time

  • Adweek, Wednesday, November 27, 2013 4:15 PM

RadioShack's email marketing messages for the holidays will change in real time. The electronics retailer is using technology from email services firm Movable Ink that will let them set time limits on the content within emails. The content will change according to what time of day the email is opened. The same email will include different special offers and creative depending on when it is opened.

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