Around the Net
Consumers Don't Mind Being Targets
- Brand-e.biz, Friday, November 29, 2013 9 AM
Seventy percent of consumers are comfortable receiving targeted advertising, with 41% dissatisfied with ads which are poorly targeted and appear multiple times on a single online page, according to a survey conducted by Sociomantic Labs. Almost one-quarter of those finding mobile advertising well-targeted say these ads are likely to influence their online buying behavior, while 50% of those seeing Facebook ads as well-targeted says the channel affects their purchase conduct.
