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Consumers Don't Mind Being Targets

Seventy percent of consumers are comfortable receiving targeted advertising, with 41% dissatisfied with ads which are poorly targeted and appear multiple times on a single online page, according to a survey conducted by Sociomantic Labs. Almost one-quarter of those finding mobile advertising well-targeted say these ads are likely to influence their online buying behavior, while 50% of those seeing Facebook ads as well-targeted says the channel affects their purchase conduct. 

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