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Upworthy's Not-So-Secret Recipe For Success

TechCrunch marvels at the rapid rise of Upworthy and a number of sites that mimic Upworthy’s winning combination of skilled video production, social shareability, and emotion-rich headlines. “Although there's little more to the stories than something visual … many of the posts are shared by millions of people on social media platforms,” TechCrunch writes. Remarkably, “it’s sneaking up on BuzzFeed, the first publication to really play into people's emotions.”

Read the whole story at Business Insider »

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