Click-to-Lead is designed to create leads for KnowledgeStorm's tech-oriented advertiser base as opposed to just clicks, by helping them zero in on prospects. The product will be offered on a subscription basis; KnowledgeStorm will work with clients to select keywords and strategic placements to produce higher lead generation. Click-to-Lead is aimed at local and regional technology services companies and value-added resellers. "Our customers have been asking us to help them leverage their keyword purchases and search marketing efforts," stated Jeff Ramminger, KnowledgeStorm's executive vice president of products, technology, and marketing. "We now offer specific technologies to help them solve this business problem."