• December 16, 2004

Miramax Television has announced that all of the one-of-a-kind original creations made for Project Runway, a reality series about fashion design and models, will be auctioned off to the public - and product placement broker Delivery Agent has been tapped to manage the bidding process.

Proceeds from the auction will go to Dress For Success, a non-profit organization that helps low-income women make tailored transitions into the workforce. In addition to handling the auction, Delivery Agent will also provide viewers with the opportunity to purchase the items worn or used by the shows participants via its "Just Seen On" Internet platform.

Project Runway, which was launched in early December, airs Wednesdays on Bravo. It is produced by Miramax Television and hosted by supermodel Heidi Klum. -- DK