• The Drum, Monday, December 9, 2013 3:58 PM

Zenith Optimedia has said that advertising is set to see the strongest sustained period of growth in ten years, due to the growth of mobile technology. Zenith Optimedia’s latest advertising expenditure forecasts predict that global ad spend will grow from 3.6 percent to 5.3 percent in 2014. It said that the growth in global ad spend next year will come from the continued steady improvement in Europe and the three ‘semi- quadrennial’ events: the Winter Olympics, the football World Cup, and the mid-term elections in the US.

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