Top Sites for Apparel, Beauty and Jewelry A deeper look at Online and retail apparel and jewelry sites, advertisers, ad sizes and types in November.
Top
Online Apparel & Beauty Destinations, at Home
| | Unique Audience
(000) | Active Reach (%) | Time/Person |
| eBay Clothing, Shoes &
Accessories | 2,218 | 2.06 | 0:06:50 |
| eBay Jewelry and Watches | 1,080 | 1 | 0:04:29 |
| Old Navy | 787 | 0.73 | 0:10:53 |
| AVON | 755 | 0.7 | 0:14:08 |
| eBay Health & Beauty | 652 | 0.6 | 0:04:10 |
| The Gap | 571 | 0.53 | 0:12:40 |
| victoriassecret.com | 539 | 0.5 | 0:16:40 |
| Lands End | 503 | 0.47 | 0:12:50
|
| llbean.com | 484 | 0.45 | 0:12:49 |
| zappos.com | 457 | 0.42 | 0:09:10 |
Source: Nielsen//NetRatings NetView Week ending Nov. 21, 2004
US, Home
Data on the Retail Goods & Services Industry, Apparel & Jewelry Segment
| Top 20 Advertisers |
| | Impressions (000) | Share of all Impressions |
| Ebags | 37,616 | 16.8% |
| The
Walt Disney Corporation | 25,460 | 11.4% |
| Neiman Marcus Group, Inc. | 22,117 | 9.9% |
| Neighborhoodies | 18,862 | 8.4% |
| 80sTees.com | 14,668 | 6.6% |
| Palmer Cash | 11,363 | 5.1% |
| Zappos.com, Inc. | 11,027 | 4.9% |
| ThoseShirts.com | 6,896 | 3.1% |
| National Review Book Service | 6,867 | 3.1% |
| Tiffany & Co. | 6,438 | 2.9% |
| Spiegel, Inc. | 6,093 | 2.7% |
| Ashford.com, Inc. | 5,892 | 2.6% |
| America's Collectibles Network, Inc. | 4,587 | 2.1% |
| ICE.com | 4,243 | 1.9% |
| Reebok International Ltd. | 3,514 | 1.6% |
| J.C. Penney Company, Inc. | 2,967 | 1.3% |
| Tshirtsthatsuck LLC | 2,224 | 1.0% |
| Football Fanatics | 2,072 | 0.9% |
| Nordstrom, Inc. | 1,559 | 0.7% |
| Kitbag | 1,521 | 0.7% |
| Total | 223,600 | 100.0% |
| Top Ad Sizes |
| Impressions (000) | Share of all Impressions |
| Non-standard | 40,308 | 18.0% |
| Square button | 34,287 | 15.3% |
| Leader Board | 24,836 | 11.1% |
| Medium rectangle | 24,329 | 10.9% |
| Full banner | 16,521 | 7.4% |
| Half banner | 16,443 | 7.4% |
| Vertical banner | 16,355 | 7.3% |
| Skyscraper | 13,929 | 6.2%
|
| Rectangle | 11,794 | 5.3% |
| Button #1 | 6,977 | 3.1% |
| Micro bar | 6,274 | 2.8% |
| Button #2 | 5,597 | 2.5% |
| Wide skyscraper | 4,309 | 1.9% |
| Square | 985 | 0.4% |
| Large rectangle | 485 | 0.2% |
| Vertical rectangle | 168 | 0.1% |
| Unspecified | 13 | 0.0% |
| Total | 223,610 | 100.0% |
| Ad
Delivery Types |
| | Impressions (000) | Share of all
Impressions |
| Inline | 217,347 | 97.2% |
| Pop-Up | 5,628 | 2.5% |
| Interstitial | 275 | 0.1% |
| Pop-Under | 247 | 0.1% |
| Floating/Overlay | 113 | 0.1% |
| Total | 223,610 | 100.0% |
Source: Nielsen//NetRatings AdRelevance Week Ending Nov.
21, 2004 US, Home and Work