Instagram Direct is less than a week old, but Josh Constine is already betting on the messaging service to fail. “Convincing a userbase to break their ingrained behavior pattern and use an app
for something completely different is a tough sell,” Constine writes in TechCrunch. “And it’s a lot tougher if that ‘something different’ is actually ‘something you
can do elsewhere,’” he notes, referring to the many messaging services on the market, including the one already offered by Instagram parent Facebook.
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