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Time Inc. Should Create Its Own Ad Agency

  • Guardian, Tuesday, December 17, 2013 2:38 PM
In light of the just-announced layoffs at Time Inc. and continued general shrinking of print mags, the company "should start an advertising agency" to build "a business that can make great ads on paper – ads that belong in Time Inc. titles," writes Michael Wolff.  Right now, he notes, print ads are "only written by has-beens or novices." Ouch! Many more digs at the ad biz follow in this post.

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