"The sell side and the buy side [of native advertising] are not in sync yet," notes Steve Rubel, chief content strategist, Edelman, in this post of quick predictions about this space. Though
Rubel foresees the beginning of a larger marketplace next year, Joe McCambley, co-founder, creative director, The Wonderfactory, is pessimistic about the actual qualiy of most executions:
"Demand for native content will outstrip the supply of creative talent. As a result, most native experiences will be unremarkable."
Read the whole story at Socialtimes.com »
