BIZ DEV: PUR Names Arnold Worldwide As AOR

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Kaz, a subsidiary of Helen of Troy Limited, and marketer of PUR Water filters named Arnold Worldwide as agency of record the PUR brand, following a review that began in September. Arnold will handle communications strategy, creative development, and digital marketing strategies. Roth Observatory managed the review. “We selected Arnold for its breadth of experience, its unique combination of analytical strength and strong creative capability. This will help us meet consumer needs and our business objectives” said Christophe Coudray, Chief Marketing Officer of Kaz. Helen of Troy acquired the PUR brand from The Procter & Gamble Company in December 2011. Additional Arnold Worldwide clients include CVS/pharmacy, Fidelity Investments, The Hershey Company, Jack Daniel 's, Kohler, Milk-Bone, New Balance, Ocean Spray, Progressive, Sanofi, Titleist, truth®, Tyson Foods, Unilever and University of Phoenix.

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