Falk Boasts Gain In Pop-Up Delivery

  • December 23, 2004
Falk eSolutions AG, a global provider of ad delivery and management solutions, yesterday said that the "Guaranteed Pop" feature of its AdSolution ad serving and management platform has demonstrated a 50 percent gain in publisher pop-up-related inventory. In a study performed with ad network Infinite-Ads, Falk said it delivered nearly 50 percent more impressions with a "Guaranteed Pop" campaign than an equivalent pop-up-only campaign. Infinite-Ads was able to greatly increase the pop-up reach of their clients while by Falk.


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