Falk eSolutions AG, a global provider of ad delivery and management solutions, yesterday said that the "Guaranteed Pop" feature of its AdSolution ad serving and management platform has demonstrated a
50 percent gain in publisher pop-up-related inventory. In a study performed with ad network Infinite-Ads, Falk said it delivered nearly 50 percent more impressions with a "Guaranteed Pop" campaign
than an equivalent pop-up-only campaign. Infinite-Ads was able to greatly increase the pop-up reach of their clients while by Falk.
--G.O.
