Education and Careers Sites, Demographics, Advertisers, and Ad Types, Sizes and Delivery A deep drill-down into the Education and Career industries Online
Top
Online Education & Careers Destinations, at Home Week ending Dec. 5, 2004 US, Home
| Unique Audience (000) | Active Reach (%) |
| Monster | 1,593 | 1.48 |
| CareerBuilder | 1,496 | 1.39 |
| Yahoo! HotJobs | 1,220 | 1.14 |
| AOL Research & Learn | 839 | 0.78 |
| Merriam-Webster | 636 | 0.59 |
| About Homework Help | 575 | 0.54 |
| Yahoo! Education | 572 | 0.53 |
| SparkNotes.com | 570 | 0.53 |
| U.S. Dept. of Education | 563 | 0.52 |
| umich.edu | 392 | 0.37 |
Source: Nielsen//NetRatings NetView
Demographic Data for
Education & Careers Category Month Of November 2004 Us, Home
| Unique Audience (000) | Audience Comp (%) |
| Total | 51,244 | 100 |
| Male | 23,061 | 45 |
| Female | 28,184 | 55 |
| Age |
| 2 - 11 | 2,446 | 4.77 |
| 12 - 17 | 7,126 | 13.91 |
| 18 - 24 | 5,375 | 10.49 |
| 25 - 34 | 8,069 | 15.75 |
| 35 -
49 | 15,220 | 29.7 |
| 45+ | 18,470 | 36.04 |
| 55+ | 8,390 | 16.37 |
| 65+ | 3,121 | 6.09 |
| HH Income |
| $ 0 - 24999 | 3,008 | 5.87 |
| $
25000 - 49999 | 11,939 | 23.3 |
| $ 50000 - 74999 | 15,127 | 29.52
|
| $ 75000 - 99999 | 9,535 | 18.61 |
| $ 100000 - 149999 | 7,152 | 13.96 |
| $ 150000+ | 3,578 | 6.98 |
| No
Response | 905 | 1.77 |
Source: Nielsen//NetRatings NetView
Data on the Public Service Industry
/ Education Segment Week Ending Dec. 5, 2004 US, Home and Work
| Top 20
Advertisers |
| Company | Impressions (000) | Share of all Impressions |
| Apollo Group, Inc. | 156,311 | 31.4% |
| Classes USA, Inc. | 113,525 | 22.8% |
| DeVry Inc. | 50,613 | 10.2% |
| Argosy Education Group | 31,930 | 6.4% |
| American
InterContinental University | 26,078 | 5.2% |
| ITT Technical Institute | 9,891 | 2.0% |
| Capella Education Company | 9,285 | 1.9% |
| Thomson Education
Direct | 8,182 | 1.6% |
| LeTourneau University | 5,376 | 1.1%
|
| Colorado Technical University | 4,910 | 1.0% |
| Mentura | 4,190 | 0.8% |
| Alief Indepedent School District | 3,969 | 0.8% |
| Alta Colleges Inc. | 3,761 | 0.8% |
| Sylvan Learning Systems, Inc. | 3,523 | 0.7% |
| Kennedy-Western University | 3,406 | 0.7% |
| University of Southern California | 3,289 | 0.7% |
| Troy State University | 2,658 | 0.5% |
| University Alliance | 2,518 | 0.5% |
| The University of Iowa | 2,133 | 0.4% |
| Massachusetts School of Law | 2,128 | 0.4% |
| Total | 497,209 | 100.0% |
| Top Ad Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
| Full banner | 116,785 | 23.5% |
| Non-standard | 113,610 | 22.8% |
| Leader Board | 80,673 | 16.2% |
| Wide skyscraper | 39,072 | 7.9% |
| Medium rectangle | 31,085 | 6.3% |
| Vertical banner | 26,560 | 5.3% |
| Half banner | 17,228 | 3.5% |
| Button #2 | 15,310 | 3.1% |
| Skyscraper | 13,981 | 2.8% |
| Rectangle | 12,423 | 2.5% |
| Button #1 | 10,710 | 2.2% |
| Micro bar | 9,070 | 1.8% |
| Square button | 7,854 | 1.6% |
| Vertical rectangle | 1,557 | 0.3% |
| Square | 961 | 0.2% |
| Large rectangle | 331 | 0.1% |
| Total | 497,210 | 100.0% |
| Ad Delivery Types |
| Ad
Delivery | Impressions (000) | Share of all Impressions |
| Inline | 423,119 | 85.1% |
| Pop-Under | 55,082 | 11.1% |
| Pop-Up | 15,644 | 3.1% |
| Interstitial | 3,151 | 0.6% |
| Floating/Overlay | 215 | 0.0% |
| Total | 497,211 | 100.0% |
Source: Nielsen//NetRatings AdRelevanc
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