Calendars.com has implemented eCommera's Big Data solution DynamicAction to help make its marketing more targeted. The retailer, who is still in the middle of its busiest period, is using the tool to
gather, and analyze third-party search and email data, as well as its own first-party purchase data. For instance, the company is now able to look at which products had high conversion rates, but low
page-entry rates in order to redirect consumers to landing pages with high conversion rates.
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