Travel Planning and Health Info Top Changes in Internet Use
A new Harris Poll shows that U.S. adults who are online are using the Internet more often for new and different purposes.
While email (66%), research for work or school (46%), checking news and weather (43%), getting information about hobbies or special interests (40%) top the list of online activities which are used
"very often" or "often," large numbers of adults are using it for many other purposes.
The two largest changes since last year are:
- Those who go online often, or very often, to make
travel plans or reservations, up 11 points, from 15 percent to 26 percent.
- Those who go online often, or very often, to look for information about health or diseases, up six points from 15
percent to 21 percent.
This survey shows that Internet growth continues for two quite different reasons:
- The proportion of the population who are online continues to grow
- Those who use the Internet use it for more purposes than they did in the past.
Top 10 Internet Uses of Adult Online Users (% of respondents)
|Very Often||Often||Sometimes||Rarely||Never |
|To send or receive
email ||30%||36%||14%||11%||9% |
|To do research for work or school ||18||28||19||10||24 |
|To check on news updates, weather, etc. ||16||27||26||18||14 |
|To get information about a hobby or special interest ||15||25||38||15||8 |
|To gather information about products and services ||14||24||38||10||15 |
|To surf to explore new and different sites ||10||24||34||22||10 |
|To make travel plans
and reservations ||8||18||25||18||31 |
|To obtain information on local amusements and activities ||6||17||36||21||20 |
|To obtain information about health or diseases ||8||13||38||26||16 |
|To pay bills ||7||9||15||9||60|
Source: Harris Interactive Inc. November 2004
Read the complete report here.