Only 27% of participants in a Pew online survey correctly identified Brian Williams as anchor of NBC Nightly News (the top-rated broadcast evening news show) -- a significant comedown from the 47% who
could identify Dan Rather, anchor of then-top-rated CBS Evening News in 1985. "The lower public awareness of news anchors reflects a large decline in the audience for nightly network news since the
1980s," writes Rob Suls.
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