• by Tyler Loechner  @mp_tyler, January 16, 2014

Evocalize, a software-as-a-service company, is expected to Thursday announce the general release of its new customer conversation platform.

In addition, the company has raised $3 million in Series A financing from Madrona Venture Group.

Matthew Marx, the company’s co-founder and chief product officer, told RTM Daily via email that a "conversation platform" allows marketers to ask “interesting and fun questions to get customers to engage." Essentially, the platform allows marketers to have actual conversations with customers and use those conversations for future, more personal, marketing purposes.

Marx said the platform is different from a traditional content marketing platform, but it does much of the same. He said the platform collects “authentic word of mouth content for use in marketing.”

Current Evocalize clients include Kobo, T.G.I. Fridays, Buffalo Wings & Rings, Waterloo Ice House, Burger King and others. The company claims these clients have seen increases of up to 68% in customer engagement, and 9% lift in sales conversion.

“Evocalize has developed a simple yet powerful product that enables any company to develop deeper relationships with their customers and turn customers into advocates,” stated Scott Jacobson, a managing director at Madrona Venture Group. “This deeper relationship directly influences everything from product development to loyalty programs to bringing new customers in the door.”