Around the Net
Spotify Goes Free Before Beats Music Launch
- The Verge, Thursday, January 16, 2014 2:25 PM
The move comes less than a week before the high-profile launch of Beats, which is challenging Spotify with an enormous marketing campaign that includes promotional deals with AT&T and Ellen DeGeneres and is expected to include an ad that airs during the Super
Bowl. Unlike Spotify, Beats will launch without a free tier after a 7-day trial, making it harder for them to attract casual users and then convert them to paying customers.
