Around the Net

How BMW Is Targeting Gen-Y Techies

BMW wants its new i3 electric car to appeal to techies. "When you turn this vehicle on, especially at night, it looks like a screen coming to life, because we know the same people who are into tech would be buying this car," said Jose Guerrero, product planning and strategy manager for BMW of North America, as he demonstrated the i3 to a reporter at the recent International CES tech convention in Las Vegas.

Read the whole story at San Francisco Chronicle »

Next story loading loading..