- Medium, Tuesday, January 28, 2014 7:40 AM
"The world needs a new way of publishing and distributing longform journalism," writes Hamish McKenzie. He suggests that "publishers need to shift their emphasis to individual story units," with
stories themselves becoming "platforms. Once the story is realized as the central force for reader attention, you can build an experience around it. That experience might include ads, but it might
also include software applications, shopping opportunities, financial transactions, and donations."
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