- Reuters, Wednesday, January 29, 2014 8:15 AM
Satellite TV competitors Dish and DirecTV are partnering to sell customized political ads, using technology that lets them "
send one commercial to a 50-year-old swing voter in Florida, while a neighbor would be beamed a different
commercial at the same time even if both people were watching the same program," writes Liana B. Baker. In other words, addressable ads -- which could be sold as early as February "
in the lead up to the midterm elections in November," writes Baker.Read the whole story at Reuters »
