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Dish, DirecTV Team Up To Sell Custom Political Ads

  • Reuters, Wednesday, January 29, 2014 8:15 AM
Satellite TV competitors Dish and DirecTV are partnering to sell customized political ads, using technology that lets them "send one commercial to a 50-year-old swing voter in Florida, while a neighbor would be beamed a different commercial at the same time even if both people were watching the same program," writes Liana B. Baker. In other words, addressable ads -- which could be sold as early as February "in the lead up to the midterm elections in November," writes Baker.

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