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Report: Six Big Media Firms Control TV Ad Pie

"A handful of media giants control the advertising and subscription pies" in the TV biz, an unsurprising conclusion from a new report by Sanford C. Bernstein analyst Todd Juenger. Top six in ad revenue, in order: NBC (with about 20% of the $37 billion market), Disney (17%), Fox (12%), CBS (11%), Viacom (11%) and Time Warner (10%).

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