I confess, I have a 7-Eleven addiction...while I consider myself somewhat of a foodie, living in New York City and all, I can’t help but be drawn in by the donuts, breakfast sammies, anything on the roller grill and of course the classic Slurpee. Sometimes I need to cross to the opposite side of the street just to avoid its gravitational pull.
Then along comes the 7-Eleven iPhone app with a super simple user interface and a ridiculous amount of mouthwatering food images. How can I ever stop thinking about 7-Eleven now?! It is virtually impossible.
The homepage dashboard features fun tidbits of information and a
more in-depth look at deals, events, products and store locations are all just a swipe away. When you are near a participating store, you’ll gain access to coupons that can be redeemed there.
And when it’s cold out (like NOW!), you’ll see a promotion for hot chocolate instead of a Slurpee.
Beyond my 7-Eleven infatuation, this is one app that will drive customers in-store. A delicious marketing win.