Polaroid has awarded Euro RSCG Worldwide the global assignment for Polaroid cameras, film, and brand marketing communications. Euro RSCG MVBMS Partners, based in New York, will serve as the lead
agency, handling all integrated marketing communications programming, including media buying and planning. Euro RSCG MVBMS will handle the development of Polaroid's core creative for all markets.
Other finalist agencies included Arnold Worldwide and BBH. Leo Burnett had been the incumbent agency.
