Around the Net
MillerCoors Calls In WPP
- Advertising Age, Thursday, February 6, 2014 10:19 AM
MillerCoors is moving a portion of the Miller Lite account to a collection of agencies at WPP. Publicis-owned Saatchi & Saatchi, New York, the
incumbent, will remain on the account, but will share the work with WPP. It is a similar model WPP did for MillerCoors in 2012 when it formed a new agency called Cavalry to handle Coors brands and new
products, such as Redd's Apple Ale.
