The Alzheimer’s Association has awarded its advertising and public relations accounts to Rapp Collins and Porter Novelli, and philanthropic services and fundraising support to Changing Our World. The
budget is $20 million. The three New York-based Omnicom Group Inc. firms will work jointly to provide the Alzheimer’s Association with an integrated solution for its first-ever branding campaign,
supported by direct marketing, public relations, advertising, fundraising and interactive work.