• by November 3, 2003
The Alzheimer’s Association has awarded its advertising and public relations accounts to Rapp Collins and Porter Novelli, and philanthropic services and fundraising support to Changing Our World. The budget is $20 million. The three New York-based Omnicom Group Inc. firms will work jointly to provide the Alzheimer’s Association with an integrated solution for its first-ever branding campaign, supported by direct marketing, public relations, advertising, fundraising and interactive work.
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