• Direct Marketing News, Wednesday, February 12, 2014 5:14 PM

Care.com has adopted a mobile email strategy to help address the growing number of consumers that open their emails from mobile phones. Early last year, the company realized that more than 60 percent of their members were opening emails on mobile devices. The company optimized all of their new email templates for mobile while still being desktop friendly. In addition, they added an email testing platform focused on email. Within the first three months, Care.com was able to increase its click reach by 10 percent.

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