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AP Microsites Shine During Winter Olympics

  • Poynter, Wednesday, February 19, 2014 12:23 PM
The AP’s ongoing efforts to provide members with white-label sports-based microsites are reaching new heights with the Winter Olympics in Sochi. “Around 600 news organizations -- mostly newspapers but also radio and TV stations -- are taking advantage of customizable, AP-hosted Web content for the Olympics,” Poynter reports. “Each news outlet with an AP membership can add AP widgets to its homepage or sports page, and those widgets link to an individually branded microsite containing AP content.”

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