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New Trading Desk Focuses On Reaching Multicultural Audiences

Advertising Age on Tuesday wrote an article highlighting a new trading desk looking to serve multicultural advertisers only.

The trading desk was launched by The Cipher Group in conjunction with MediaMath’s Huddled Masses Media and The NorthStar Group. “The aim is to build relationships with publishers whose content attracts multicultural audiences so the trading desk can easily run campaigns across their sites when asked,” the post reads.

Read the whole story at Advertising Age »

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