January 25, 2023
Around the Net
New Trading Desk Focuses On Reaching Multicultural Audiences
- Advertising Age, Tuesday, February 25, 2014 1:37 PM
Advertising Age on Tuesday wrote an article highlighting a new trading desk looking to serve multicultural advertisers only.
The trading desk was launched by The Cipher Group in conjunction with MediaMath’s Huddled Masses Media and The NorthStar Group. “The aim is to build relationships with publishers whose content attracts multicultural audiences so the trading desk can easily run campaigns across their sites when asked,” the post reads.
