• by Amy Corr , February 25, 2014

Memorial Sloan Kettering named the New York office of Pereira & O'Dell as its creative agency of record and Media Storm as its media agency of record following separate reviews. Joanne Davis Consulting oversaw both reviews. DiMassimo Goldstein previously handled the work. Pereira & O'Dell New York will lead the development of a new strategic and creative communications platform for Memorial Sloan Kettering. Work will launch later this year. This is the agency's first big healthcare client. "This is an opportunity to not only communicate all of the extraordinary things happening at MSK, but to create work that changes the way people understand and talk about cancer," said Cory Berger, Managing Director at Pereira & O'Dell New York. "For 130 years, Memorial Sloan Kettering has focused relentlessly on a singular mission: discovering better treatments for cancer and improving the lives of those who are touched by cancer," said Avice Meehan, Senior Vice President and Chief Communications Officer of MSK. "Pereira & O'Dell and Media Storm showed outstanding insight into our mission during the review process." MSK spent $3.7 million on measured media between January and September of 2013, according to Kantar Media.