- Quartz, Wednesday, February 26, 2014 3:03 PM
Blippar announced Wednesday at Mobile World Congress that it will offer an augmented reality application that relies on an overlay for objects it recognizes. Wearers will have an option to look at a
Coke can and see an advertisement, per Quartz, citing the CEO and co-founder Ambarish Mitra. It's the same as pulling up relative information on the image from across the Web.
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