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Agencies Will Help Brands Tweet During Oscars

  • Adweek, Wednesday, February 26, 2014 5:59 PM
Yes, there will be branded tweets during Sunday's Academy Awards broadcast. "A quick poll of agencies showed that they'll be helping many more clients attempt real-time this weekend compared to '13," writes Christopher Heine. "And their performance on the Twitter stage could influence real-time marketing budgets for the rest of the year."

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